2015-2016 Monthly Promotional Themes
Use these themes to promote and share on social media with #GetMovingAL.
AUGUST
Get Moving & Get Social
Start sharing how and where you are getting active by filling in the blanks, snapping a picture, and challenging a friend. Use the hashtag #GetMovingAL in anything physical activity related for Alabama.
SEPTEMBER
Get Moving at Your Tailgate
Tailgating is a popular pastime here in the South. Mix it up this season by making sure that your tailgate is an active one. Lead Organization: The Governor’s Commission on Physical Fitness, Twitter @GetfitAla, physicalfitness.alabama.gov.
OCTOBER
Get Moving at Work or School
Get Moving for Beef Month
This month we highlight International Walk to School Day along with promotion of active transportation and physical activity during work or in the classroom. Also featured is a 30-Day Protein Challenge for Beef Month! Lead Organizations: Safe Routes to School of Central Alabama and the Alabama Cattleman’s Association with Alabama FCCLA.
NOVEMBER
Get Moving to Make a Difference
Think about how you being active can impact others. Can you get moving for a charity or a cause? Lead Organization, Alabama FCCLA, is asking everyone to sponsor a Get Moving Alabama Walk for JDRF. The JDRF One Walk for a world without diabetes should be tagged @alafccla or #ALAFCCLA and can also be shared on the FCCLA Facebook page. For more information contact Jennifer Adams.
DECEMBER
Get Moving for Your Wellbeing
The benefits of physical activity spread far beyond just appearance and health. Soak up the mental health benefits this month as you tackle the holiday season and send stress, depression, and fatigue packing. Lead Organization: Alabama Department of Public Health/ @ALPublicHealth / www.adph.org.
JANUARY
Get Moving for You
The best thing about physical activity is that you can do it on your own terms. You get to choose how, where, and when you move. Physical activity is individualized. Get moving in a way that feels good to you–inside and out. Join Scale Back Alabama this month to jump start your journey to better health!
FEBRUARY
Get Moving with a Buddy
Physical activity is easier and more enjoyable when you’re not alone. Find a partner and get moving! It can be a friend, family member, pet, co-worker, or someone with similar goals. Work with that buddy to motivate and cheer each other on. Lead Organization: Auburn University School of Kinesiology/ @AuburnKINES / Website.
MARCH
Get Moving on Vacation
Alabama has some great travel and tourism spots! Explore our beautiful state and plan some activity into your vacation. This might include hiking, biking, walking to explore, paddling, swimming, and much more! Check out http://alabama.travel/ for ideas and places to go.
APRIL
Get Moving Outside
April is an excellent time to enjoy the warmer spring weather during both the day and evenings. Get moving on local trails, parks, and outdoor spaces. This is a cost-effective way to be physically active and enjoy the beautiful outdoors! Our bodies were designed to move. Do what’s natural. Get Moving Alabama!
MAY
Get Moving to Support Local Businesses
When people walk, communities become more vibrant. Take a walk with family and friends in walk-friendly downtown areas to support local businesses and restaurants. Tap into community events such as farmer’s markets and festivals that promote walking to support local business districts. Also, look out for Mayor’s Challenges this month!
JUNE
Get Moving to Keep Alabama Beautiful
When people move, communities become more vibrant. Physical activity keeps our state beautiful. When you move, you keep your neighborhood healthy, safe and more walkable. When you move, you help keep our air clean, our water clear, and our parks green.
JULY
Get Moving Across Generations
Being active is important at every age. A lifetime of healthy habits can be established in our youth and carried into adulthood. Being active as you age is important to keep bones healthy and strong while reducing the risk of injury.
Lead Organization’s Role
Social Media Posts
-On the first business day of the month, post a social media tweet on your account announcing the new theme and tagging Get Moving Alabama! (@GetMovingAL)
-The GMA campaign will supply one graphic per month. Others may be produced by the lead organization(s) as appropriate.
-Plan to schedule 2-3 social media posts throughout the month continuing the promotion of the theme and offering suggestions to ways people can take the theme and get moving!
Communications and Publications
Prepare a short announcement of the monthly theme for at least one publication or online communication that encourages people to get involved.
Website Promotion
Post information on the monthly theme where appropriate on your website and for the Get Moving Alabama website.